Good. I hate reading Italian newspapers and seeing how many English words are used when perfectly well known Italian words exist.
How is it that I, an "Italian as a Third language" speaker, who only lived there for four years can immediately come up with the suitable, precise, and everyday Italian equivalent of an English word?
These folks are showing off that they speak [1] English to lord it over regular folk.
[1] typically very poorly. Italians are some of the worst English speakers in Europe.