> So it isn't enough to make >$1 in return for every $1 invested, you have to offer better return than the other things the company could be doing with that capital.
And the big thing now (at least I think it is, although I don't have any proof that companies are actually doing this) is...
https://www.investors.com/etfs-and-funds/sectors/sp500-compa...
I don't think every one of these corporations is going to take 100% of their cash on hand and stash it into 10 year bonds overnight...
But I'm lead to believe some variation of this is happening. Corporations can make 3-4% risk free + short term. If you work on a project that doesn't bring the company at least 3-4% ROI after it's all said and done (you, your managers, all expenses, etc.)... why are you owed a job?
Very cruel and mean reality, right?