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355 points rasulkireev | 1 comments | | HN request time: 0.294s | source

Hey HN,

I am a solo founder that just finished writing code for my project (MVP) and am ready to find clients.

- for the sake of the question, my clients will be small physical businesses. Think, Family Doctor's Office, Local Cafe, Small barber, etc.

I will be developing a blog for SEO purposes and doing other things to promote my business online. However, I believe the key to success here will be "Cold Sales". I have never done that before. So, if you could recommend a book, a blog post, other online resources, or you just have a random advice that I could learn from, I would be very thankful.

Suffice it to say I will be starting out ASAP, even though I don't know anything. I believe practice is the best teacher. However, if there are any resources that could help me get up and running quicker that would be awesome. Thanks a ton in advance.

1. michaelcao ◴[] No.33229217[source]
You should read Selling to the Affluent, by Thomas Stanley, author of The Millionaire Next Door: The Surprising Secrets of America's Wealthy. I have been learning from this book. You should be a giver, understand customers' needs to sell more effectively.