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355 points rasulkireev | 1 comments | | HN request time: 0.216s | source

Hey HN,

I am a solo founder that just finished writing code for my project (MVP) and am ready to find clients.

- for the sake of the question, my clients will be small physical businesses. Think, Family Doctor's Office, Local Cafe, Small barber, etc.

I will be developing a blog for SEO purposes and doing other things to promote my business online. However, I believe the key to success here will be "Cold Sales". I have never done that before. So, if you could recommend a book, a blog post, other online resources, or you just have a random advice that I could learn from, I would be very thankful.

Suffice it to say I will be starting out ASAP, even though I don't know anything. I believe practice is the best teacher. However, if there are any resources that could help me get up and running quicker that would be awesome. Thanks a ton in advance.

1. raasdnil ◴[] No.33227553[source]
Being a techy who has become a sales person over the years and running my own companies (which is the ultimate in having to sell) I can highly recommend Closing is NOT your problem (1). It cuts through the fluff and breaks down the Sales process into identifiable steps that actually allow you to spot and FIX what is wrong in any sales cycle you are doing.

1) https://www.amazon.com/Closing-Your-Problem-Lisa-Terrenzi/dp...