I am a solo founder that just finished writing code for my project (MVP) and am ready to find clients.
- for the sake of the question, my clients will be small physical businesses. Think, Family Doctor's Office, Local Cafe, Small barber, etc.
I will be developing a blog for SEO purposes and doing other things to promote my business online. However, I believe the key to success here will be "Cold Sales". I have never done that before. So, if you could recommend a book, a blog post, other online resources, or you just have a random advice that I could learn from, I would be very thankful.
Suffice it to say I will be starting out ASAP, even though I don't know anything. I believe practice is the best teacher. However, if there are any resources that could help me get up and running quicker that would be awesome. Thanks a ton in advance.
Your best bet is probably the blog and going to conferences. However I only got one customer that way.
It's also worth looking at partners. Do these companies have software that they're already using and could those partners upsell them onto your software?
I hired a cold calling firm. They made a lot of calls, but didn't get any free signups to the product, or any demos.