I am a solo founder that just finished writing code for my project (MVP) and am ready to find clients.
- for the sake of the question, my clients will be small physical businesses. Think, Family Doctor's Office, Local Cafe, Small barber, etc.
I will be developing a blog for SEO purposes and doing other things to promote my business online. However, I believe the key to success here will be "Cold Sales". I have never done that before. So, if you could recommend a book, a blog post, other online resources, or you just have a random advice that I could learn from, I would be very thankful.
Suffice it to say I will be starting out ASAP, even though I don't know anything. I believe practice is the best teacher. However, if there are any resources that could help me get up and running quicker that would be awesome. Thanks a ton in advance.
So don't look at it as selling - reframe it internally as wanting to find businesses where you can genuinely help them and resolve some of their issues, and then work with the business to solve the problem they have.