I am a solo founder that just finished writing code for my project (MVP) and am ready to find clients.
- for the sake of the question, my clients will be small physical businesses. Think, Family Doctor's Office, Local Cafe, Small barber, etc.
I will be developing a blog for SEO purposes and doing other things to promote my business online. However, I believe the key to success here will be "Cold Sales". I have never done that before. So, if you could recommend a book, a blog post, other online resources, or you just have a random advice that I could learn from, I would be very thankful.
Suffice it to say I will be starting out ASAP, even though I don't know anything. I believe practice is the best teacher. However, if there are any resources that could help me get up and running quicker that would be awesome. Thanks a ton in advance.
Jokes apart: selling, like many other things, is mostly about a lot of practice. Some theory might help, but in the end, you will learn only by doing lots of mistakes.
I suggest you try to create a safe, friendly opportunity to sell something, and exercise (e.g. try to sell biscuits to your neighbors)