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Ask HN: How to learn to sell?

355 points rasulkireev | 1 comments | 16 Oct 22 15:19 UTC | HN request time: 0.202s | source

Hey HN,

I am a solo founder that just finished writing code for my project (MVP) and am ready to find clients.

- for the sake of the question, my clients will be small physical businesses. Think, Family Doctor's Office, Local Cafe, Small barber, etc.

I will be developing a blog for SEO purposes and doing other things to promote my business online. However, I believe the key to success here will be "Cold Sales". I have never done that before. So, if you could recommend a book, a blog post, other online resources, or you just have a random advice that I could learn from, I would be very thankful.

Suffice it to say I will be starting out ASAP, even though I don't know anything. I believe practice is the best teacher. However, if there are any resources that could help me get up and running quicker that would be awesome. Thanks a ton in advance.

1. Mikeb85 ◴[16 Oct 22 16:36 UTC] No.33224940[source]▶
Good luck. Small businesses run on tight margins and there's already a massive amount of people trying to extract more out of them.

I'm willing to bet you don't add any value whatsoever to their business (tech people typically don't "get" small business with physical stores) and I don't think sales techniques will help you do anything except maybe convince unsophisticated business owners...

As someone who's run a few restaurants before, if you don't have my cell number, you're not talking to me period.