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Ask HN: How to learn to sell?

355 points rasulkireev | 1 comments | 16 Oct 22 15:19 UTC | HN request time: 0.201s | source

Hey HN,

I am a solo founder that just finished writing code for my project (MVP) and am ready to find clients.

- for the sake of the question, my clients will be small physical businesses. Think, Family Doctor's Office, Local Cafe, Small barber, etc.

I will be developing a blog for SEO purposes and doing other things to promote my business online. However, I believe the key to success here will be "Cold Sales". I have never done that before. So, if you could recommend a book, a blog post, other online resources, or you just have a random advice that I could learn from, I would be very thankful.

Suffice it to say I will be starting out ASAP, even though I don't know anything. I believe practice is the best teacher. However, if there are any resources that could help me get up and running quicker that would be awesome. Thanks a ton in advance.

1. sylvain_kerkour ◴[16 Oct 22 16:31 UTC] No.33224896[source]▶
You need to deeply understand who your potential clients are.

By that I mean where they "hangout". How you can reach them.

How? Talk to them. Build relationships. Maybe online if there are specialized forums, or maybe at the bar, or maybe by first visiting them physically. Not with an hidden agenda but with the sincere goal of helping them to solve their problems. Then you will see if your product is a great solution to their problems and if it can leads to a business relationship or if you need to iterate on your MVP.

Selling a new product is all about doing things that don't scale in order to get as much sincere feedback as possible.

Finally learn to not take rejection personally but as feedback.