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Ask HN: How to learn to sell?

355 points rasulkireev | 1 comments | 16 Oct 22 15:19 UTC | HN request time: 0.266s | source

Hey HN,

I am a solo founder that just finished writing code for my project (MVP) and am ready to find clients.

- for the sake of the question, my clients will be small physical businesses. Think, Family Doctor's Office, Local Cafe, Small barber, etc.

I will be developing a blog for SEO purposes and doing other things to promote my business online. However, I believe the key to success here will be "Cold Sales". I have never done that before. So, if you could recommend a book, a blog post, other online resources, or you just have a random advice that I could learn from, I would be very thankful.

Suffice it to say I will be starting out ASAP, even though I don't know anything. I believe practice is the best teacher. However, if there are any resources that could help me get up and running quicker that would be awesome. Thanks a ton in advance.

1. rahimnathwani ◴[16 Oct 22 16:14 UTC] No.33224739[source]▶
What is more valuable to you right now? Sales, or feedback that will help you improve your product and its positioning?

Don't let anything (e.g. lack of the right approach) keep you from listening to people.

Only after you've spoken with 10-20 people will the advice in sales books (Founding Sales, SPIN Selling etc.) be valuable.

If, after hearing what those 10-20 people have to say, you've decided to focus on changing your product instead of selling what you have, you might try to implement the steps in "The Mom Test".

Disclaimer: random advice on the internet. Take it with a pinch of salt!