The Big [Censored] Theory

This is probably the only reason I maintain a US iTunes accounts (used to have to buy gift cards from sketchy sites online to keep this going, but I recently discovered that my Indian Amex card works fine with a US address).

Also trivia for those who are wondering how cuts are made, at least for cinema content: all video and audio assets are usually sent to theatres in full, but there's an XML file called the CPL (composition playlist) that specifies which file is played from which to which frame / timestamp in what sequence. Pure cuts or audio censorship can be handled by just adding an entry to skip the relevant frames or timestamp, or by specifying a censor beep as the audio track for a particular time range.

https://cinepedia.com/packaging/composition/

Ref: https://amazon.clearplay.com/

1. VidAngel purchases a bunch of Blu-ray discs and stores them in a warehouse

2. Tag all the content of a film and create filters so the user can, for example, filter out all sex and violence but leave in vulgarity

3. User "purchases" a Blu-ray for $20 (!!) and VidAngel says, "since we now know you're the owner of this copy sitting in the warehouse, we'll stream it to you right now instead of going to the bother of mailing it out" (This part legally qualified as a "performance", which was their big mistake.)

4. When user is done watching the film, VidAngel automatically buys back the Blu-ray – still sitting in their warehouse – for $19.

So users could essentially stream any film they want (with optional self-selected censorship) for only $1 per viewing. Of course they get a flood of users since they're the cheapest shop in town, and of course since what they were doing was illegal they got taken to court and had to shut down 90% of their business.

And then, they wrote an endless tream of publicity saying, "Big media doesn't want to give you the right to skip nudity and violence in your own home! Think of the children! They want to force their values on you!" Yeah, I don't think the film-makers loved the censorship platform, but it was the $1 performances that really got them riled up.

It does raise an interesting question for me though: is Hollywood losing out on profits by not offering censored versions of their content? Clearly there’s some demand. People like to make arguments about artistic integrity, but they have no problem censoring content to air on network tv.