Oh sure, their "crack marketing team" (as Craig calls them) will probably just call them "promos" or "previews", or perhaps even "teasers" - but I don't call a bull turd sprinkled with icing sugar a "confection" - I call out bullshit for what it is, and Apple has ads on their TV service already.
That's right, *ads*.
It's those damn ads for their other shows, that I *didn't* ask about, nor *care* about, yet I'm forced having to deal with fast-forwarding/skipping this B.S. when I wanted to just start watching the actual show I wanted to watch. Not even Netflix pulls this kind of crap; they respect you by simply having any 'previews' within the menus - they don't outright shove it in your face like arrogant Apple does.
I didn't quit paying for cable TV with its incessant insult to your intelligence referred to as "commercials" to pay for ads on streaming services.
If there's anyone that can make the 20-mins-of-commercials-before-the-movie "experience" the new 'normal' for streaming services, it's Apple, and I sure AF won't reward them in that endeavour. (Suffice to say I didn't subscribe after my trial ended.)
(now watch all the Apple fanbois downvote my post in 3... 2... 1... (but not before seeing the next AppleTV+ "preview"))