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Apple Finds Its Next Big Business: Showing Ads on Your iPhone

(www.bloomberg.com)
115 points miles | 1 comments | 14 Aug 22 18:36 UTC | HN request time: 0.345s | source
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tailspin2019 ◴[14 Aug 22 19:04 UTC] No.32461939[source]▶
Apple needs to be very careful that they don’t erode the things that most differentiate them from their competition.
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JKCalhoun ◴[14 Aug 22 21:33 UTC] No.32463142[source]▶
Agree. But I believe Apple thinks they also need to move harder into "services" and, I suppose, now ads. I think Apple recognizes that the high-margin hardware business is not not sustainable. Especially as everyone who would want an iPhone already owns one. Apple needs to grow somewhere.
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1. tomjen3 ◴[15 Aug 22 04:19 UTC] No.32465861[source]▶
Then Apple is more blind than I assumed possible. Yes, their phone business is probably saturated, but their computer business is not. Apple produces the only ultra-book worthy of the name.

There is no reason for them not to own the premium-business market with all day battery, but still powerful machines. Mac runs the office suite, Mac runs your browser and Teams, Zoom or whatever your organization uses. It runs figma, it runs your IDE, etc.

There are definitely areas where they don't work, and they don't really have a meaningful desktop, and some companies will have speciality software that isn't browser based.

But in general the boss-and-above market has very little reason to not use an Apple Air.