Apple needs to be very careful that they don’t erode the things that most differentiate them from their competition.
You are very mistaken if you think Apples recent "privacy" push wasn't about taking over advertising revenue from Facebook, Google, snap and tiktok
They could have done that without a so called "privacy push", they "own" the device and if they chose to, could provide advertisers a level of targeting that the mentioned entities cannot match without resorting to privacy as a red herring