Apple Finds Its Next Big Business: Showing Ads on Your iPhone

Apple needs to be very careful that they don’t erode the things that most differentiate them from their competition.

Why? With their loyal fandom, they could put ads into every part of iPhone and there would still be millions running around telling everyone how those Ads are improving their lives and Apple helped them live their life.

Ads are coming to iOS (heck, my iPad and Mac already have quite a bit peppered around) and Apple will earn even more money in the future from them.

Not on my phone or computer, and I am all in on their ecosystem. I was prepared to bail over their CSAM scanning plans and I can easily move forward with it for ads. The Pixel with Calyx is still quite functional.

I have an ethical line and it is my phone and computer are for my convenience, not a way to toss advertising toward me.

Go ahead Apple, test me. Ya almost lost me a year ago. And I am not alone in this, I think most of Apple’s user base would be quite intolerant of such a plan.