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Apple Finds Its Next Big Business: Showing Ads on Your iPhone

(www.bloomberg.com)
115 points miles | 2 comments | 14 Aug 22 18:36 UTC | HN request time: 0.565s | source
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tailspin2019 ◴[14 Aug 22 19:04 UTC] No.32461939[source]▶
Apple needs to be very careful that they don’t erode the things that most differentiate them from their competition.
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izacus ◴[14 Aug 22 20:39 UTC] No.32462735[source]▶
Why? With their loyal fandom, they could put ads into every part of iPhone and there would still be millions running around telling everyone how those Ads are improving their lives and Apple helped them live their life.

Ads are coming to iOS (heck, my iPad and Mac already have quite a bit peppered around) and Apple will earn even more money in the future from them.

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kmbfjr ◴[14 Aug 22 20:59 UTC] No.32462883[source]▶
Not on my phone or computer, and I am all in on their ecosystem. I was prepared to bail over their CSAM scanning plans and I can easily move forward with it for ads. The Pixel with Calyx is still quite functional.

I have an ethical line and it is my phone and computer are for my convenience, not a way to toss advertising toward me.

Go ahead Apple, test me. Ya almost lost me a year ago. And I am not alone in this, I think most of Apple’s user base would be quite intolerant of such a plan.

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1. threeseed ◴[14 Aug 22 21:03 UTC] No.32462906[source]▶
> And I am not alone in this

But you are probably one of a handful of people who would switch ecosystems over an ad for a business in Apple Maps.

Most people have significant amounts of lock-in impeding such a move.

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2. majormajor ◴[14 Aug 22 21:34 UTC] No.32463151[source]▶
Before almost every startup dev in the world was on Macs, only a handful of people were using anything but Windows on the pro desktop... Macs were widely derided for well over a decade, even after OS X and the eventual Intel switch. And then suddenly there was critical mass and they kinda weren't anymore. Nobody in 1997 would've seen that coming, but mistakes that push a handful of people there and a handful of people there to new things have a way of compounding over time.

(Look at how people talk about Google today vs 10 years ago, too, for instance.)