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The Reason Why Are Trucks Getting Bigger

(toddofmischief.blogspot.com)
173 points yasp | 1 comments | | HN request time: 0.203s | source
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woodruffw ◴[] No.32425520[source]
The author makes a correct observation (trucks are getting bigger to circumvent emissions guidelines, not solely out of ego), but fails to address the underlying market demand: as trucks have gotten bigger, they've also gotten "meaner"[1]. Emissions requirements don't require a truck to look like it's going to beat you up.

In other words: consumer ego (wanting to drive a big, mean looking truck) is an underlying pressure in the market, even if the sufficient mover for the current size explosion is emissions dodging.

[1]: https://jalopnik.com/we-need-to-talk-about-truck-design-righ...

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rayiner ◴[] No.32425982[source]
How do you decide what looks “meaner?” This guy fixated on the Chevy Silverado design, but I don’t see what’s wrong with it. It looks more squared off and masculine, and less curvy and feminine, which is a design trend it shares with Apple’s latest MacBook pros. Is Google’s chrome book pixel mean? https://www.zdnet.com/product/google-chromebook-pixel/

I think what you’re actually observing is the counter-reaction to all cars looking like jelly beans due to aerodynamic styling driven by emissions regulations. A squared off looking car stands out in the crowd. I drive a Toyota 4Runner, which looks like an evil Japanese robot, partly for this reason (my wife hates the jellybean trend).

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1. xtiansimon ◴[] No.32429182[source]
> ‘How do you decide what looks “meaner?” ‘

If you’re a pedestrian crossing in front of one of these or sharing a narrow residential street while riding your bicycle you might feel it. Last time I felt this was when I was in a shopping center parking lot and someone, parked gangster style (facing the wrong way in a no parking zone), pulled out much too quickly (it’s a frigging shopping center parking lot) in front of me on my motorcycle.

The curb weight can rival a light armored Humvee. And the grill is very high, promising to plow you under the vehicle.

Add lifters, 20+ inch rims, battering ram grill attachments, and all black trim…then you’re looking at the grim reaper of vehicular death.