The Reason Why Are Trucks Getting Bigger

The author makes a correct observation (trucks are getting bigger to circumvent emissions guidelines, not solely out of ego), but fails to address the underlying market demand: as trucks have gotten bigger, they've also gotten "meaner"[1]. Emissions requirements don't require a truck to look like it's going to beat you up.

In other words: consumer ego (wanting to drive a big, mean looking truck) is an underlying pressure in the market, even if the sufficient mover for the current size explosion is emissions dodging.

[1]: https://jalopnik.com/we-need-to-talk-about-truck-design-righ...

Truck design used to be such that you pretended to be a working man. Now, you just show everyone how big a jerk you are. There's an entire brand of truck rims that are just called "Hostile". Anyone who would buy such a thing should just be followed everywhere by the cops. http://www.hostilewheels.com/

I think the article would have done well to also discuss America's general lack of vehicle safety inspections. There's a reason people don't drive around in lifted pickups with ridiculous wheels in Germany.