The Reason Why Are Trucks Getting Bigger

The author makes a correct observation (trucks are getting bigger to circumvent emissions guidelines, not solely out of ego), but fails to address the underlying market demand: as trucks have gotten bigger, they've also gotten "meaner"[1]. Emissions requirements don't require a truck to look like it's going to beat you up.

In other words: consumer ego (wanting to drive a big, mean looking truck) is an underlying pressure in the market, even if the sufficient mover for the current size explosion is emissions dodging.

[1]: https://jalopnik.com/we-need-to-talk-about-truck-design-righ...

I dunno about meaner… (that's a personal feeling) there was a time cars acquired a bug-like appearance and depending on people some fear bugs more than others and could be interpreted as “meaner”; however it was mostly just an ‘organic look’ trend. To many others bugs look cute, so...