An economic niche supports one or two overlords, not a bunch of them. You and I aren't overlords. We need a different strategy.
People have become aware and angry that tech monopolies are exploitative. The winning strategy will involve focusing this fuzzy, ambient anger at a concrete target.
Once Pluton outs itself as an exercise in naked monopolistic power covered by a fig leaf of security -- and it will, as all hustles must eventually involve monetization -- the bad optics will be our opportunity to act. Any strategy on our side that involves putting down TikTok is doomed to failure, but if we put the bad optics in front of people, make the connection, and get them to briefly agree "yeeah, f** the monopolies! F** Pluton!" then a political solution becomes possible. Not easy, but possible.
It's a pity that this dialog has to be so reactive and simplistic, but communication at scale cannot function any other way.