The major players make nigh uncountable sums of money from "the web". The major browser vendors have pretty much delegated documenting how to develop against the browser platform to MDN. Microsoft explicitly I believe? This entire endeavor should be funded by corp contributions IMHO.
This massive effort to monetize MDN through the "little guy" seems super strange to me. How 'bout some blog posts about how you plan to get Apple, Microsoft, and Google to foot the entire bill for the operation?