I read an article a few years back (Though I am unable to find it now) that complained about diners taking longer and longer to order these days, especially because they play around with their phones instead of perusing the menu. (I think this conclusion was based on surveillance tapes)
I do wonder if having the menu on your phone could actually be more engaging to these kind of diners (or at least prevent them from doing anything else), so that the whole ordering food process is sped up?
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