Bring back menus, QR codes are terrible

As mentioned in the article, having a digital menu allows for a restaurant to adjust its offering in subtle and responsive ways. If a place is out of one ingredient, those items for which it is necessary could be struck.

Or one could have "surge pricing" — not desirable as a customer, but certainly for a dining establishment. And one could also collect more information on customers.

I'm still inclined toward tangible menus. For the one positive point (adaptability), I am reminded of one of the best restaurant meals that I ever had. The beer menu was a small laminated card, but the brief food menu was just written on a chalk board each day. When I arrived a few items were already struck with a line through them. One really can't beat that kind of simplicity, with no reliance on digital devices unless for payment, if desired.

(kelnos pointed out that I missed something in the article; edited to address that point.)

> If a place is out of one ingredient, those items for which it is necessary could be struck.

The article actually does mention that exact thing.

They could even charge different customers different rates, partnering with advertising firms to provide customer identification and segmentation.

Thanks. Not sure how I missed the line in the brackets; I'd only caught the part about seasonal entrees somehow.

Or show a more affluent customer a different menu — one where everything is labelled deluxe, bespoke, or through terminology substitutions similar to "Patagonian toothfish" → "Chilean sea bass".