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The top-ranking HTML editor on Google is an SEO scam

(casparwre.de)
1743 points caspii | 4 comments | 07 Jun 21 21:35 UTC | HN request time: 0.001s | source
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cybice ◴[08 Jun 21 06:48 UTC] No.27431350[source]▶
As webdeveloper I have a strong feeling that we are writing web for google bot and not for people. For any website I created I have a list from SEO what to add. Like 200 links at each page bottom, different titles, headers, metas, human readable urls without query params, all that canonical urls, nofollow rules etc. Most of this things invisible to users and created only for googlebot.
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1. ridaj ◴[08 Jun 21 07:31 UTC] No.27431591[source]▶
Much of it driven by cult cargo SEO, throwing everything and the kitchen sink into the page in completely unproven hope that it'll somehow game the rankings
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2. lvncelot ◴[08 Jun 21 08:05 UTC] No.27431771[source]▶
Even (or rather, especially) if every SEO advice is correct, it still means that Google effectively has a lot of control over the shape of the modern web, alone through indirect pressure via SEO.
3. spiderfarmer ◴[08 Jun 21 10:15 UTC] No.27432732[source]▶
I am running every SEO advise as an experiment before implementing it across my network and a lot of advise actually brings results.
4. Jenk ◴[08 Jun 21 10:33 UTC] No.27433007[source]▶
It is cargo cult but it's cargo cult because it is the way to "success". Company A have great page ranking, and blog about how they think they got there. Company B also have great page ranking, but think they did something different to Company A, so they blog about it, too. Everyone else reads both blogs and intersects what both companies did, and implement those changes. Iterate for every difference you encounter and voila.. you now have your rubber stamp SEO method.