The top-ranking HTML editor on Google is an SEO scam

I suspect this will only get worse over time. There was a time when, if you wanted to put a site online, you (or somebody that represented you) made a point of understanding everything that went into it. But, even as what's considered a professional web site has gotten exponentially more complicated, too many people see setting up an online presence as something like printing a brochure: details irrelevant. Somebody who does understand the details is going to use them to their advantage.

I agree, there has been a clear, negative direction of stacking complexity in Web development for the past 20 years. It's one of the primary reasons Wordpress has 1/3 of the Web and there is a cottage industry of developers that specialize in just hacking at Wordpress to make it do things it's not particularly great at. Most people and most businesses can't come remotely close to building their own high-functioning sites (from scratch) in a cost effective manner, while getting all the critical details (eg building for SEO) right. So you get an obese do-everything CMS, and throw in some plug-ins, to sort of shim the problem.

Why is Shopify worth $150 billion? Well, other than the bubble, this effect is why. People can't easily build their own ecommerce sites, can't integrate everything they need to, in a way that doesn't cost them a small fortune.

Wix is a pretty mediocre service, clunky and slow. It's worth $15 billion? How in the world does that happen. Well, building sites is super difficult for most people. The opportunity to make that problem better is, apparently, huge.