Your marketing profile is tied in with their accounting system. The law requires them to store accounting data for at least 7 years, with no obligation to actually remove it once that time is up. Since the accounting laws supersede the GDPR: they can hoard data pretty effectively.
The Swedish 'Data Protection Authority' tried to launch (yet another) investigation for their shady practices, but Klarna strategically applied for bank status and now the reach and power of the data authority is cripplingly limited.
Any request for data or information regarding their architecture is rejected on the grounds of 'trade secrets'.
I do know there are various legal requirements to retain certain data for some time (PSD2 for example must be stored for 13 months, I believe), but outside of that, it sounded to me like they tried very hard not to store anything for longer than necessary or without user consent.
I mean, doesn't mean its true, just the impression I got from the training.
If you have other information about other reasons they might have become a bank, I would be genuinely interested in hearing them.