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TikTok Remix Culture

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327 points demail | 1 comments | | HN request time: 0.206s | source
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herpderperator ◴[] No.27161933[source]
I think part of TikTok's success is the fact that they have a public/guest browser platform[0] that doesn't restrict you from seeing content without an account. It means people who wouldn't usually have the mobile app can still be a part of the action, and that may eventually drive them to sign up.

It's actually almost unbelievable that you can browse endlessly and never once be prompted to sign up unless you try to engage in some way. Instagram, Reddit, Twitter etc all bother you from the very second you load the page with modals and banners bullying you into signing up or getting their mobile app, if they let you see anything at all.

[0] https://www.tiktok.com/foryou

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alex_duf ◴[] No.27164342[source]
Oh it will happen once organic growth slows down and the various teams have KPIs and OKRs to follow. Every company bgoes through these phases.

They're still benefiting from their "underdog" status, that won't last

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1. quickthrower2 ◴[] No.27164384[source]
That’s the problem with something people build a community around being controlled by a company. That’s why open standards are better than a company. Also small things are often better than big. For example there are some great forums running in PHPBB or similar and lovingly maintained by owners. No bullshit like you get on modern apps making it hard to do what you want because like you say KPIs etc lead to dark patterns.