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SponsorBlock – Skip over sponsorship segments on YouTube

(sponsor.ajay.app)
192 points bgstry | 2 comments | 21 Apr 21 07:04 UTC | HN request time: 0s | source
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Jack000 ◴[21 Apr 21 20:28 UTC] No.26895016[source]▶
- the more people that use adblock/sponsor block, the less effective ads are in general (lower advertiser ROI for each ad)

- if ROI for ads drop, ad sellers (eg. youtubers) have to reduce the price charged to advertisers

- given that ad budgets are more or less constant (companies will always need to reach customers) there will simply be more ads, since each ad view is now worth less.

- if ads become completely ineffective (eg. reddit) ads will simply become disguised as content to get past people's filter (aka content marketing, submarine articles etc)

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1. developer2 ◴[22 Apr 21 03:40 UTC] No.26898469[source]▶
And if ad blockers didn't exist, they would still increase the number of ads anyway. If nobody could block ads, there would be no incentive for companies to be scared about having "too many ads", as there would be nowhere for users to turn to (ie. ad blockers).
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2. XorNot ◴[22 Apr 21 04:34 UTC] No.26898772[source]▶
aka the "you actually want to show ads to paying customers, because you've got evidence they have disposable income and a willingess to part with it" phenomenon.