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SponsorBlock – Skip over sponsorship segments on YouTube

(sponsor.ajay.app)
192 points bgstry | 1 comments | 21 Apr 21 07:04 UTC | HN request time: 0.22s | source
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Jack000 ◴[21 Apr 21 20:28 UTC] No.26895016[source]▶
- the more people that use adblock/sponsor block, the less effective ads are in general (lower advertiser ROI for each ad)

- if ROI for ads drop, ad sellers (eg. youtubers) have to reduce the price charged to advertisers

- given that ad budgets are more or less constant (companies will always need to reach customers) there will simply be more ads, since each ad view is now worth less.

- if ads become completely ineffective (eg. reddit) ads will simply become disguised as content to get past people's filter (aka content marketing, submarine articles etc)

replies(6): >>26895101 #>>26896061 #>>26896085 #>>26897716 #>>26898469 #>>26901230 #
1. heavyset_go ◴[21 Apr 21 22:09 UTC] No.26896061[source]▶
> - if ads become completely ineffective (eg. reddit) ads will simply become disguised as content to get past people's filter (aka content marketing, submarine articles etc)

There's no "if" here. This type of advertising exists across all platforms and content distribution channels, and has existed for centuries. Whether or not ads are blocked does nothing to stop it.