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SponsorBlock – Skip over sponsorship segments on YouTube

(sponsor.ajay.app)
192 points bgstry | 1 comments | 21 Apr 21 07:04 UTC | HN request time: 0.239s | source
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Jack000 ◴[21 Apr 21 20:28 UTC] No.26895016[source]▶
- the more people that use adblock/sponsor block, the less effective ads are in general (lower advertiser ROI for each ad)

- if ROI for ads drop, ad sellers (eg. youtubers) have to reduce the price charged to advertisers

- given that ad budgets are more or less constant (companies will always need to reach customers) there will simply be more ads, since each ad view is now worth less.

- if ads become completely ineffective (eg. reddit) ads will simply become disguised as content to get past people's filter (aka content marketing, submarine articles etc)

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FreeFull ◴[21 Apr 21 20:35 UTC] No.26895101[source]▶
Are the people who tend to use adblock likely to actually engage with the ads with adblock off?
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1. deadmutex ◴[21 Apr 21 21:10 UTC] No.26895497[source]▶
What is your definition of engagement? clicking on it? buying a product after clicking on it? or recognizing the brand when you are buying a product weeks after seeing the ad?