SponsorBlock – Skip over sponsorship segments on YouTube

(sponsor.ajay.app)

192 points bgstry | 1 comments | 21 Apr 21 07:04 UTC | HN request time: 0.201s | source

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Jack000 ◴[21 Apr 21 20:28 UTC] No.26895016[source]▶

- the more people that use adblock/sponsor block, the less effective ads are in general (lower advertiser ROI for each ad)

- if ROI for ads drop, ad sellers (eg. youtubers) have to reduce the price charged to advertisers

- given that ad budgets are more or less constant (companies will always need to reach customers) there will simply be more ads, since each ad view is now worth less.

- if ads become completely ineffective (eg. reddit) ads will simply become disguised as content to get past people's filter (aka content marketing, submarine articles etc)

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FreeFull ◴[21 Apr 21 20:35 UTC] No.26895101[source]▶

>>26895016 #

Are the people who tend to use adblock likely to actually engage with the ads with adblock off?

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1. hemloc_io ◴[21 Apr 21 20:52 UTC] No.26895289[source]▶

>>26895101 #

I've always wondered this.

To add a datapoint, I've used adblock forever, but in places where I do see ads I've never had the thought to click on them, just get past them as quickly as possible.

Other people in my family however have bought things through Instagram/Facebook ads, so there are at least SOME people buying things through ads. They also have never bothered to install adblock.

Conversion rates for ads are super small in my experience anyway so driving conversion up should(?) balance the price out the price of people using adblock who would not see anything, and would not click if they did.

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