The UK recently removed themselves from the EU so they are once more in a position where they can play host to new financial instruments and potentially benefit from that. Crypto currencies have the potential to be very disruptive to the modern financial system. Not the worst move for them to allow some experiments to happen in their jurisdiction. If something like this takes off, it has the potential to capture quite a bit of value. If it doesn't work out, it's easy enough to get rid of it.
It's also interesting that particular block chain is based in San Francisco. The SEC is allowing this to happen, apparently (probably for the same opportunistic reasons the British allow this). These MobileCoin guys are well funded apparently and not by means of an ICO but by good old VC cash. VCs are smelling money, that's why this stuff is happening and why the SEC is being a bit hands off here. There are quite a few block chain companies operating in the US actually. There already is quite a bit of VC money locked up in that.
It's also an interesting counter move to Facebook's Libra as well and kind of embarrassing for them that particularly Signal is doing this given that it is backed by one of their former Whatsapp founders. Libra in turn was a counter move to Telegram's plans (yet to materialize) and inspired by China's WeChat.