Google’s FLoC Is a Terrible Idea

One of my pet meta-theories about Hacker News is that the frustration expressed over several apparently different stories really has a single source: Hacker News likes the internet of 10-20 years ago a lot more than the average person.

One place this shows up is a frequently-expressed sentiment that the internet is a less magical, less weird, and more corporate place than it was 10-20 years ago. Part of this may be because SEO has diluted the voices of individual creators. But part of it is also because way more average, everyday, tech-unsavvy people are on the internet now.

Another example is the periodic highlighting of somewhat garish HTML-based websites. I like these too! My own personal website falls in this category! But as far as I know, the generic internet user likes the generic slick-graphics-and-whitespace style, and so go the websites that want to attract them.

More relevant to the topic at hand, many comments in this thread argue that targeted ads are unnecessary for a functional internet, since the internet of 20 years ago seemed to work just fine without targeted ads. But, again, it's less clear to me that general internet users -- that is, mostly people who never experienced the internet of 20 years ago -- have the same preference.

It's funny, because I'm to a large extent on HN's side on this one. But my enthusiasm is tempered by my sneaking suspicion that the other side is a lot bigger, and my side is actually powered by more elitism and nostalgia than I thought.

So basically you're saying it's like Eternal September spread everywhere. I don't hear normies liking tracking much though, quite the opposite.

Indeed, there's a couple of data points suggesting that when users are asked for informed consent for tracking, only around 9% agree. That was true across both the UK information commissioner's website, as well as a small commercial shop website (from memory).

It strikes me that, as you say, even "normies" don't like tracking.

I think the problem is when sleek services obfuscate how they work and users don't understand what happens.

The average "normie" doesn't realise that, by default, a cloud service provider sees all their data in the clear. They assume it's somehow private, but haven't seen behind the veil to understand how services work. And the increasing complexity of the tech stack means understanding it becomes harder and harder every day that goes by.