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Google’s FLoC Is a Terrible Idea

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604 points wyldfire | 1 comments | 04 Mar 21 15:59 UTC | HN request time: 1.599s | source
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beervirus ◴[04 Mar 21 17:30 UTC] No.26345266[source]▶
All modern adtech is a terrible idea.

Let's go back to banner ads that are "targeted" based on what type of website you're looking at, rather than based on vacuuming up as much private info as possible about users.

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sodality2 ◴[04 Mar 21 18:14 UTC] No.26345953[source]▶
Yeah, revenue for that is pennies to the dollar compared to tracking. I am not defending it but it is not a simple switch to stop being evil and everything is fine. Hundreds of thousands of services would shut down that relied on ads to function. Which, again, they are relying on a predatory business model, but still.
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kibwen ◴[04 Mar 21 18:40 UTC] No.26346337[source]▶
> Hundreds of thousands of services would shut down that relied on ads to function. Which, again, they are relying on a predatory business model, but still.

You appear to understand the situation, so I'm not sure why you bring this up as a problem. If a business is utterly incapable of operating without resorting to an unethical business model, then the solution is to shut down the business rather than abandon ethics.

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1. xxpor ◴[05 Mar 21 01:46 UTC] No.26351394[source]▶
Why do you assume everyone shares your ethics?