Google’s FLoC Is a Terrible Idea

This captures my feelings on the issue:

> That framing is based on a false premise that we have to choose between “old tracking” and “new tracking.” It’s not either-or. Instead of re-inventing the tracking wheel, we should imagine a better world without the myriad problems of targeted ads.

I don't want to be tracked. I never have wanted to be tracked. I shouldn't have to aggressively opt-out of tracking; it should be a service one must opt-in to receive. And it's not something we can trust industry to correct properly. This is precisely the role that privacy-protecting legislation should be undertaking.

Stop spying on us, please.

Do you use Web Monetisation ( as in, pay)? If you don't, and don't want to be tracked for ads, how do you propose things work?

I would much rather pay than be tracked. Unfortunately many sites don't give me that choice.

This will never happen because the people who would pay the most to avoid targeted ad tracking are the ones who are the most valuable to advertisers (essentially, people able and willing to spend money). So when you see Facebook making $20 per user or whatever and think “I’d pay $20 to avoid being tracked,” it’s actually Facebook making nothing from a ton of users, a little from a bunch of them, and a huge amount from their “whales,” and the people willing to pay to avoid being tracked are most likely in the “whales.”