Google’s FLoC Is a Terrible Idea

Yes: https://github.com/WICG/floc

> "Whether the browser sends a real FLoC or a random one is user controllable."

FLoC stuff is client side. You can send nil FLoC IDs. You can randomize them on every request. You can swap them with your friends. Whatever.

Vanilla Chrome might not let you (my money would be on an off-switch but not anything fun) but that's hardly going to be a blocker.

(googler but works on something completely unrelated)

That is until they combine it with DRM tech similar to the current web DRM plugins which "certify" that you use a google approved FLoC implementation which sends proper data or you will not be able to visit the site because you get spammed with endless CAPTCHAs