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604 points wyldfire | 1 comments | 04 Mar 21 15:59 UTC | HN request time: 0.205s | source

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beervirus ◴[04 Mar 21 17:30 UTC] No.26345266[source]▶

All modern adtech is a terrible idea.

Let's go back to banner ads that are "targeted" based on what type of website you're looking at, rather than based on vacuuming up as much private info as possible about users.

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1. phnofive ◴[04 Mar 21 22:42 UTC] No.26349531[source]▶

>>26345266 #

I agree, but mainly because I don’t know how much more valuable targeted ads based on past actions are than current site/intent.

Say, for example, an payday lender buys a banner on example.com/r/povertyfinance – could that not be construed as predatory in the same way as building a poverty FLoC based on browsing history?

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Google’s FLoC Is a Terrible Idea