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Google’s FLoC Is a Terrible Idea

(www.eff.org)
604 points wyldfire | 1 comments | 04 Mar 21 15:59 UTC | HN request time: 0.219s | source
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dleslie ◴[04 Mar 21 16:49 UTC] No.26344736[source]▶
This captures my feelings on the issue:

> That framing is based on a false premise that we have to choose between “old tracking” and “new tracking.” It’s not either-or. Instead of re-inventing the tracking wheel, we should imagine a better world without the myriad problems of targeted ads.

I don't want to be tracked. I never have wanted to be tracked. I shouldn't have to aggressively opt-out of tracking; it should be a service one must opt-in to receive. And it's not something we can trust industry to correct properly. This is precisely the role that privacy-protecting legislation should be undertaking.

Stop spying on us, please.

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grishka ◴[04 Mar 21 19:27 UTC] No.26346976[source]▶
Any new feature that is added to the user agent should serve or empower said user — not any other parties, including the browser maker and the advertisers. That simple.
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anoncake ◴[04 Mar 21 19:30 UTC] No.26347012[source]▶
And that's why an ad company should not be allowed to also make browsers.
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fartcannon ◴[04 Mar 21 19:42 UTC] No.26347168[source]▶
We can all stop using Chrome.

That'd help.

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anoncake ◴[04 Mar 21 20:36 UTC] No.26347916[source]▶
Sure. So would divine intervention. Regulation is more realistic.
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1. contravariant ◴[04 Mar 21 21:17 UTC] No.26348473[source]▶
Some well designed regulation would be nice. But just on the off chance we should probably also try frying tofu and sending it to the mozilla foundation, because we might need some divine intervention after all.