Google’s FLoC Is a Terrible Idea

I'm intrigued by the idea that users will be able to solve this problem on the client side. Perhaps not on the underlying data directly, but running an adversarial browser agent clicking its way purposefully through the internet, in a tab you never look at.

Or an “adversarial browser extension” clicking its way through the internet.

https://adnauseam.io/

I tried this, but after some time your IP just gets flagged for click fraud.

It's interesting because you won't see ads anymore, but you also won't be able to pollute more datasets.

Overall it’s been a “meh”

If it is calculated client side, what keeps my browser (or a plugin) from always returning 42 as my ID?

That would hide me rather well, especially if implemented by a large browser like safari or Firefox.