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Google’s FLoC Is a Terrible Idea

(www.eff.org)
604 points wyldfire | 1 comments | 04 Mar 21 15:59 UTC | HN request time: 0.215s | source
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dleslie ◴[04 Mar 21 16:49 UTC] No.26344736[source]▶
This captures my feelings on the issue:

> That framing is based on a false premise that we have to choose between “old tracking” and “new tracking.” It’s not either-or. Instead of re-inventing the tracking wheel, we should imagine a better world without the myriad problems of targeted ads.

I don't want to be tracked. I never have wanted to be tracked. I shouldn't have to aggressively opt-out of tracking; it should be a service one must opt-in to receive. And it's not something we can trust industry to correct properly. This is precisely the role that privacy-protecting legislation should be undertaking.

Stop spying on us, please.

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1. frashelaw ◴[04 Mar 21 20:09 UTC] No.26347549[source]▶
As long as it remains massively profitable to collect every ounce of data from us, tech corporations are going to keep doing this.

Even with some existing laws, the profits are enough that they are willing to flagrantly violate these laws and simply pay meager fines.

It's also unlikely that we will ever get significant legislation to protect us from this either, because all these tech profits allow big tech to buy our government, because policy is heavily swayed by corporations.