Google’s FLoC Is a Terrible Idea

I failed to see how flocks (cohorts) change the dangers of tracking or targeting.

Cambridge Analytica didn't want to target a person. They wanted to track people. Flocks of people.

I think the average person that cares about tracking worries about the privacy implications if someone can look at their individual actions/conversations, but not so much about being marketed to as part of a group.

The actions of Cambridge Analytica-type groups are an important issue, but I don’t think FLoC is trying to solve that.

By being part of a group, or likely groups, their individual actions can be ascertained.