Google’s FLoC Is a Terrible Idea

This captures my feelings on the issue:

> That framing is based on a false premise that we have to choose between “old tracking” and “new tracking.” It’s not either-or. Instead of re-inventing the tracking wheel, we should imagine a better world without the myriad problems of targeted ads.

I don't want to be tracked. I never have wanted to be tracked. I shouldn't have to aggressively opt-out of tracking; it should be a service one must opt-in to receive. And it's not something we can trust industry to correct properly. This is precisely the role that privacy-protecting legislation should be undertaking.

Stop spying on us, please.

What's tracking in your definition here? Is counting display of an ad tracking? Load of an image on page? Is logging nginx entry for your page load tracking? Is responding with correct image for your browser user-agent tracking?

I'm sometimes confused what is covered under this term and I'd kinda like to know where the line here is drawn. What exactly are we talking about here?

When site A and site B are able to communicate to each other that I am a unique individual who has a particular session or sessions open.

My understanding of FLOC is that it would meet that standard.

That it would independently identify you to Site A and Site B as a person in a particular cohort.