Google’s FLoC Is a Terrible Idea

I think they're going to need to state their case in a way that allows Google to still make money and be competitive in the market place. It's not a simple matter of doing it and not doing it. It's a matter of doing it, and making more money or not doing it and making less. Google seems willing to move in the direction of privacy, but it's not going to do so in a way that sabotages the bottom line. It's unrealistic to expect any entity to voluntarily sacrifice its own values for the values of another.

If their intent is to convince Google, then I agree. If the intent is to convince the public and policy makers, I don't think they need to re-frame it. I am okay letting a company (even a complete industry) fail if society has decided that the industry or business practices are parasitic.

Privacy is a freedom which has many parasites (state and private entity driven) attacking it and I welcome changes to perception, regulation, and law which places safeguards around it.

And do you consider a complete ban of 100B+ advertising industry and complete ban of tracking (happily used by governments) a likely outcome?

Even the mighty Apple still tracks analytics data and separates that into a separate switch from the ones limiting non-Apple tracking.

Not how opinions and politics stand now, but that is part of the reason why articles like this are important. There is quite a distance to travel between writing an article criticizing tracking + the technology that enables it and arriving at legislation.