Google’s FLoC Is a Terrible Idea

This captures my feelings on the issue:

> That framing is based on a false premise that we have to choose between “old tracking” and “new tracking.” It’s not either-or. Instead of re-inventing the tracking wheel, we should imagine a better world without the myriad problems of targeted ads.

I don't want to be tracked. I never have wanted to be tracked. I shouldn't have to aggressively opt-out of tracking; it should be a service one must opt-in to receive. And it's not something we can trust industry to correct properly. This is precisely the role that privacy-protecting legislation should be undertaking.

Stop spying on us, please.

Do you use Web Monetisation ( as in, pay)? If you don't, and don't want to be tracked for ads, how do you propose things work?

You can have ads without tracking. Print, radio, TV all do this.

You can, but do you remember the times on the Internet when that was the case? I vaguely remember cents per thousands of ad clicks, which would make most websites financially unviable.