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Facebook reported fake numbers to advertisers

(news.yahoo.com)
618 points elorant | 1 comments | 19 Feb 21 14:34 UTC | HN request time: 0.216s | source
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abarringer ◴[19 Feb 21 16:31 UTC] No.26194808[source]▶
A contrary perspective... It could be they are using fake numbers but also are effective for some small businesses. I used it for a business and it drove tremendous sales. Everyone in the town that we inquired of had seen at least one ad on their facebook feed in a very short amount of time. All of this for a couple hundred $$.

Im a fb hater too. But it works for some small businesses.

replies(1): >>26195873 #
1. worker767424 ◴[19 Feb 21 18:00 UTC] No.26195873[source]▶
The mid-size players I have friends in marketing at all have decent success with running ads on Facebook, and they're all tracking ROI. I've heard the platform isn't as mature as Google, and I suspect a lot of issues are rooted in "move fast."