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Facebook reported fake numbers to advertisers

(news.yahoo.com)
618 points elorant | 1 comments | 19 Feb 21 14:34 UTC | HN request time: 0.214s | source
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sjg007 ◴[19 Feb 21 16:47 UTC] No.26194967[source]▶
There is some adage that 50% of advertising is effective, we just don't know which 50% it is.
replies(1): >>26195077 #
1. dazc ◴[19 Feb 21 16:56 UTC] No.26195077[source]▶
Didgital advertising is touted as an answer to this with targeted ads and tracking of conversions but, in truth, there is still a lot of wastage and cannabilisation of sales you'd have got anyhow.