To me the whole advertising racket has always seemed like a case of an emperor with no clothes. Has anyone here ever made a purchase that was influenced solely by an ad, or known any common folk who did?
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You want proof that advertising works? Facebook's revenues last year were $85 Billion, mostly from advertising. And it's growing every year. Merchants wouldn't be spending that kind of money over a sustained period if they were seeing negative ROI on their ad spend.