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618 points elorant | 14 comments | | HN request time: 2.216s | source | bottom
1. cm2012 ◴[] No.26194612[source]
The genre of people who don't work in advertising complaining about how Facebook is bad for advertising is a true HN favorite.

We get it, you don't like FB. That's fine. As an advertiser who knows that FB is far and above every other attention based ad platform (in effectiveness, transparency, scale, etc.), its like listening to nails on a chalkboard to read 90% of the comments in threads like these.

replies(8): >>26194736 #>>26195373 #>>26196510 #>>26196969 #>>26198453 #>>26198950 #>>26203003 #>>26203628 #
2. HonestOp001 ◴[] No.26194736[source]
What have been your strategies on Facebook that you have found to work?
replies(1): >>26194782 #
3. cm2012 ◴[] No.26194782[source]
Depends what you're trying to do. This is a good place to start: https://adespresso.com/guides/facebook-ads-beginner/. I am not associated with Ad Espresso in any way.
4. whatshisface ◴[] No.26195373[source]
You should write a counter blog post explaining the case, and evidence, for Facebook being a good platform. Then we could have a real debate instead of flowing along with the counterzeitgeist.
replies(2): >>26196514 #>>26198255 #
5. omginternets ◴[] No.26196510[source]
I don't think that's fair. I can both recognize that FB is better than nothing, whilst also accusing them of fraudulent behavior.
6. cm2012 ◴[] No.26196514[source]
There are many counter posts. They will never, ever be upvoted on Hacker News.
replies(1): >>26196934 #
7. eslaught ◴[] No.26196934{3}[source]
Then show us some instead of waving your hands.

For what it's worth, I have no real stake in ads one way or the other, but I would upvote a post if it was backed by solid data.

8. lapnitnelav ◴[] No.26196969[source]
What about actual open (to an extent granted) platforms as opposed to those proto publishers / platforms like FB / TW / ... ?
replies(1): >>26200943 #
9. hiq ◴[] No.26198255[source]
> for Facebook being a good platform

That's not what OP claimed. OP claimed:

> FB is far and above every other attention based ad platform (in effectiveness, transparency, scale, etc.)

So OP didn't say FB was good in absolute terms, but that it's better than anything else. That's quite different, especially in the context of HN, where we talk a lot about FB, but not so much about other ad platforms.

10. glitcher ◴[] No.26198453[source]
I agree with your nails on a chalkboard sentiment, but for me it comes from the genre of people who do armchair meta-analysis of the entire HN population.
11. efwfwef ◴[] No.26198950[source]
This ^

It's mostly a hate post about facebook, rather than an interesting post. When you pay for advertising, you are always in the dark about the value you're getting unless you actually actively try to measure it yourself. If you don't, then you're committing a newbie mistake.

12. cm2012 ◴[] No.26200943[source]
They suck at targeting and/or are small scale. FB and Google are a duopoly for a reason.
13. tonyedgecombe ◴[] No.26203003[source]
As an advertiser who knows that FB is far and above every other attention based ad platform

Yes but you run an ad agency[1] so it's in your interest to talk it up. I think I'll take your comment with a pinch of salt.

[1] https://news.ycombinator.com/item?id=25624296

14. effingwewt ◴[] No.26203628[source]
Oh yea, couldn't possibly be people hate fb and advertising.

When we see ads, it's like nails on a chalkboard (or in the eyes).

We understand you don't care what we say/think as long as you're making money just like the other 90% of advertisers who infest HN.