To me the whole advertising racket has always seemed like a case of an emperor with no clothes. Has anyone here ever made a purchase that was influenced solely by an ad, or known any common folk who did?
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Paying other companies for advertising on their platforms meanwhile they are paying someone else, and that third party is paying us.
All three marketing departments probably get a net 0 value from it, all three marketing departments get to report their budget spends and not get defunded, meanwhile producing nothing concrete of value.