Facebook reported fake numbers to advertisers

An aside, I still receive Inc. magazine despite not renewing my subscription 7 years ago... Is that to inflate the reach? I’m not arguing it’s illegal or anything. It makes me wonder how widespread misleading audience numbers are in ad-based businesses. Do I count? Do I count as reach for all the other ad mailers I get but immediately toss in the recycle bin?

Probably. If you toss them out, they don’t know. With digital ads, they supposedly have a way to know if you clicked (or even bought something after clicking).